Monday, August 22, 2011

Make websites or blogs as additional income

There are many options to create websites or blogs as a source of additional income for example is a Google Adsense publisher. Currently Google Adsense still remain the best option to monetize our own websites or blogs, but to be a google adsense publisher is not easy, because many requirements that we must do.
There are several options as an advertising publisher (pending accepted into google adsense publisher), namely:
 
1. AdBrite
AdBrite, is currently one of the best alternatives there is to Google's adsense. While they do not offer the same large selection of ad formats that Clicksor and Google Adsense provide you they do offer the most commonly used ones. In addition they offer inline page links with have some great click through ratios as well as interstitial full page ads which offer an excellent way to monetize all traffic to your site not just traffic that clicks on your ads. Their payouts are also very competitive. They have more relaxed terms and conditions than Adsense and are much more accepting of smaller publishers including bloggers.

If you're a publisher, use AdBrite to set your own ad rates, and approve or reject every ad that's purchased for your site or just have AdBrite auto accept ever ad. AdBrite enables you to instantly sell ads to your visitors via a "Your Ad Here" link, in addition to selling through AdBrite's marketplace and sales team.

Revenue is typically split 75/25 in your favor. Through a small snippet of HTML placed on your site, they handle serving, scheduling, billing, customer service, and sales. About half of AdBrite's sales are generated from the marketplace and sales team, while the other half are generated from users clicking "Your Ad Here" on your website.

While AdBrite can provide publishers with more revenue and better ads than traditional ad networks such as Google AdSense, they work fine along-side them as a way for you to generate additional ad revenue by selling ads directly to your visitors -- something the other ad systems don't do.  Ad Brite also lets you select your own minimum bid prices and give you the option of showing an alternative ad service such as Clicksor when bid prices fall below your minimum.

If you're using AdBrite on your website you also have the option to turn off AdBrite's "run-of-network ads" and AdBrite will only display ads that have been approved by you allowing you to prevent competitors ads being shown on your site. If you have no ads running, AdBrite will display nothing but "Your Ad Here" or your alternative ad provider.

2. Bidvertiser
Bidvertiser is an excellent alternative to Google and offers some intriguing ad formats including what they refer to as free design. This lets you specify the look and dimensions of your text ads. While a useful feature I have not investigated how well it works but imagine that while it sounds good on paper it could result in lower priced ads being displayed. I.e. most advertisers will probably want to keep control of the layout of their ads and so turn off support for Free design ads. All the standard ad formats exist, however, and the payouts are excellent. Pop-under ads and XML feeds are also supported. Bidvertiser have also recently introduced two knew features that can boost your earnings:
    
The new feature offered by Bidvertiser is the customized revenue generating toolbar. The BidVertiser Toolbar allows you to distribute your own customized toolbar to your website visitors and then earn money when your users use the toolbar for searching. The toolbar is fully customizable allowing logos to be changed, links to your home page added, useful tools, direct program links etc.

Maximum customizability for the layout of your ads: BidVertiser gives you a simple point-and-click tool to help you customize the layout of the ads to fit your site's look and feel, in order to retain the high quality of your website. Bidvertizer also offers the opportunity to block unwanted ads. The reports provided by Bidvertiser are adequate but not outstanding. The only real problem is that it has been reported that they can be picky with who they accept into their program and can be quick to ban users whose websites show what may be perfectly valid fluctuating visitor behaviour. Although I have not heard any recent reports so they may have relaxed this policy somewhat. Click here to visit Bidvertiser's website where you can either sign up as a publisher (show peoples ads on your site) or as an advertiser (show your ads on other sites).

3) Chitika
Chitika - The Leader in Impulse Merchandising
Chitika  was founded in 2003 and is the industry's leading impulse merchandising company. Chitika was founded in May 2003 and is based in Massachusetts. Chitika helps web publishers generate revenue using innovative publisher-side advertising and merchandising solutions and services.

Chitika began, not as a stand alone advertising solution but instead as way to compliment existing advertising / publishing programs through the use of additional Ad Units which were altogether different from the standard ad boxes, pop-unders etc that everybody else provided. Instead of displaying these 'industry standard' advert boxes with text and image ads that all look the same Chitika instead provided active boxes that showed targeted products from different manufacturers. If you ran a blog for example and discussed a product you might have found the Chitika box showing links for this product and competitors products. If people purchased these products you would get paid a commission. This was referred to as impulse marketing in the form of Premium Ad Units (eMinimalls).

Chitika has now progressed, however, into a fully fledged advertizer service. The eMinimalls initially evolved into advertizing units that would show adverts based on what people searched for to get to your site. This is subtly different from the standard keyword driven advertising since it shows ads that are more relevant to the original intent of your visitors search. This greatly increases the chance that someone will click on an ad. This type of advertising is still offered by Chitika and is a good addition to a site containing traditional banner ads. For example you could use it to compliment another advertizers service. E.g. you could show Clicksor context sensitive ads on your site and then compliment these with Chitika's search traffic oriented ads.

However, Chitika now goes beyond this, also offering what are termed premium ads. Chitika uses it custom "Click Prediction" technology to show select ads when there is a greater chance they will be clicked on. This is obviously a great way to improve your revenue.

For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise you can have it show an alternative ad provider, such as adsense, or you can just have it collapse away to show nothing.

Added new features from Chitika include:
    List Unit
    The Chitika List Unit (CLU) is a powerful extension of the MPU which automatically adjusts its height, ensuring no ugly white-space and thus a cleaner user experience. These can also be referred to as rotating ads. Such units really come into their own on devices such as iPads which support dynamically rotating screens. With the use of a rotating CLU you can have your ad automatically adjust to fill all the space on the screen. This also draws the users eye to the ads and makes it more likely for them to click on one.
   
    Mobile Code
    Adverts specifically designed to be shown on  mobile content.

Chitika's search based advert units allow you to display targeted products based on what people searched for to get to your page and you get paid for clicks. Chitika offers payment by PayPal (with a $10 minimum) or via Check (with a $50 minimum).

 4. Infolinks
A relative newcomer to the scene Infolinks specializes in In-Text Advertizing. That is it indexes your page looking for keywords and phrases that are not currently links and converts them into advertizing links. When a user places their mouse over the link a box opens up showing the ad. If they click on the link you get paid. It is very simple and works very effectively. The nice part is that you can use Infolinks to compliment an existing advertizing campaign on your website. For example you can show banner ads with AdBrite or Bidvertiser and show text links with Infolinks. Or you can even show text links with both AdBrite and Infolinks together on the same page to maximize your revenue.

Infolinks claims to be leading the industry with the most relevant in-text advertising links and the highest revenue share - guaranteed. I am not sure how they 'guarantee' this but having used them for several months I can attest that their payouts are indeed good compared to other In-Text advertizing options.

In-Text advertizing is also useful if you have a site under construction. For example, suppose you have built a list of links but have not added all the links yet. Infolinks will parse your page and convert a lot of these into links. People then think these are part of your site, click on them and you get paid. The unobtrusiveness makes it a very attractive way to monetize your site without inundating and alienating your visitors with flashing banners, pop-ups etc.

Additionally Infolinks has just added a new feature called Related Tags. Related tags allow you to increase your clicks and earnings while adding valuable informational tags within your website's content. The Infolinks algorithm will choose the best keywords for the page and display them as tags within the Related Tags cloud. Just like In text ads, when a visitor hovers over the tags, an Infolinks advertisement bubble will appear, and each click will award your account additional revenues.

Infolinks pays you either by bank wire, Automated Clearing House (ACH) ($400 minimum), or by PayPal ($50 minimum). Intriguingly they also offer payment via a prepaid Mastercard that will be refilled with your earnings each month. This is an interesting approach to payment and may be useful for international customers without PayPal or US Dollar bank accounts. However, the fees for this prepaid card appear to be fairly steep.

Infolinks' features:
        Quick and easy setup with no changes to your website.
        Ads are tightly integrated with your content - no additional space required.
        Free sign up with no commitments or risk.
        User triggered, less intrusive advertising that won't distract from your site's content.
        Highly relevant In-Text ads for your site visitors with record high conversion rates.
        Related tags.

5. Clicksor
Clicksor is one of the current leaders of the small publisher Adsense competition. They have payouts upto a market leading 85% and unlike a number of alternatives the cost per click bid values are high enough that you can earn a decent income. They are also, in my experience, much more tollerant than Google. Their terms and conditions suggest that you should only place one copy of their code on a page but as long as you only place a single pop-up or DHTML code on a page they seem happy to let you place many context sensitive ad blocks on a single site.

Clicksor also has a big advantage over a number of the lower ranked alternatives on this site in that their ads are truly context sensitive. Thus while you can provide keywords they have technology that will also show ads targeted to the content of your site. This means your visitors are exposed to ads of the same subject as they were searching for when they reached your site and thus vastly increases the click thru ratio and thus your sites earning potential. The context sensitive nature also saves you the hassle of having to specify keywords for all of your sites and decide in advance what people might be looking for.

The online stats provided by Clicksor are not perfect but they are enough for you to keep track of the trends with your site. They also allow you to add as many sites / domains as you want under a single account. You also only need the root page of your site approved. Once this is done you can place ads on all of your sub pages.

Advert wise Clicksor features:
Multiple formats available including text, image and animated ads.
    Text Links
    Image Ads
    Flash Ads
    Animation Ads
    Banners
    Pop unders
    Interstitial Ads (NEW)
    Dynamic (DHTML) highlighting

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